My friend Heather publishes a mommy blog. She reviews both products she’s familiar with and products she’s never used before, which I imagine can be difficult. The interesting thing is that her reviews are based on content curation. She scavanges the web for other authentic reviews — particularly those found in forums which are not necessarily crawled by Google. The end result is an honest, interesting collection of information about a product from an author who has never used the product before. She never claims to have used the product herself, but she does save prospective shoppers hours of research time. Here’s an example of her latest review, which takes the Belly Bandit as its subject of research.
Do you write product reviews for products you’ve never personally used? If so, how do you approach the task?